University of New Mexico Health Sciences Center
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| UNM HSC Stationary may be ordered from the UNM Copy Center or approved vendors. |
Visual identity is the keystone of our communication and marketing efforts. An inconsistent image confuses our public and undermines our messages.
A strong, cohesive image projected to our target market audience greatly increases brand name recognition and brand prestige. A consistent effort at UNM will aid admissions, fund raising and other recruitment efforts of the University. It will also increase the level of visibility of UNM with its various publics.
The key to building a successful brand is proper use of brand components: color, graphics and typography. It is essential that all materials distributed by the University maintain a high quality “UNM” look and feel.
Everyone associated with the University has a responsibility to present this consistent message about UNM. Without a cohesive visual identity, the University’s audiences — primarily students, prospective students, parents, alumni, donors, elected officials and the media — are left with fragmented perceptions of the University. Portraying UNM in a unified, consistent manner will help solidify UNM’s image.
Maintaining a consistent and professional visual identity communicates UNM’s core values to audiences on campus, in the greater Albuquerque area and throughout the southwest.
To ensure a high level of quality of materials, industry-standard design software is recommended to create printed materials for your college, school or department. Several software applications allow designers to control color, typography, and graphics while ensuring high quality reproduction in print or on the Web.
Acceptable design software includes layout applications such as Adobe InDesign or Pagemaker, and QuarkXpress. Vector graphics are the standard for logo and seal design and reproduction, and include Adobe Illustrator and Macromedia Freehand. Adobe Photoshop is the gold standard for working with rasterized pixel-based graphics and photograph retouching.
Applications such as Microsoft Word and Publisher, Print Shop and Paint do not conform to industry standards, and should not be used for print design since they often result in poor reproduction.
All printed materials, which includes: brochures, stationary, cards, posters, flyers and signage, must be approved by the Marketing Department of the Health Sciences Center.
For questions or to send your materials for approval contact:
Paul Akmajian
Marketing & Outreach Officer for the UNM Health Sciences Center
272-4589
