HSC Logos

A clear, concise visual image is the basis of our academic and health-related marketing and communication efforts. The University of New Mexico's refreshed visual identity is an interlocking logotype that evolved from a long-standing Lobo favorite.

It is essential for health literacy, patient education and health-related research and academic communications to follow the University's visual identity to further strength our university family brand. Learn more about HSC’s brand and style.

Approved University Logos 

The primary UNM logo is a standalone mark that represents the entire institution.

There are two UNM Health Sciences logos that can be used on social media, websites, print collateral and posters. Materials may be produced using both the Health Sciences block logo and the unit logo, but they should be separated as in the example below.

When departments and units partner, the umbrella logo should be used without the names of the units. This is often the above HSC block logo or the UNM Health or School of Medicine logo. For more on logo usage, check out the UNM HSC style guide.

Logo Liaisons

Unit logos are created to represent schools, colleges, branches, divisions, offices and other units within UNM. A logo liaison in each unit is responsible for distributing logos and monitoring their use.

All logo liaisons have attended Logo Liaison training and may request that you attend a logo usage presentation before providing you with their unit logos.

Please do not create a unit identifier on your own. If you would like a unit logo, please contact your logo liaison before contacting HSC Marketing.