Generation RX

The University of New Mexico College of Pharmacy faculty members and students educate the public about the dangers of prescription and illegal drug abuse. Our outreach improves the health of New Mexico communities.

Grassroots Education & Prevention

Generation Rx – a UNM College of Pharmacy outreach prevention program started in 2007 – responds to a rising trend in prescription drug abuse and overdoses. A faculty member and a few students began Generation Rx as an unfunded grassroots education and prevention effort.

Generation Rx Impact

Today the nationally recognized and awarded Generation Rx program – partially funded through the Cardinal Health Foundation – reaches a large number of New Mexicans. Our student chapter members of the American Pharmacists Association educate middle school, high school and college students, parents and senior citizens about the dangers of prescription drug misuse. Students also develop public education campaigns and help with prescription drug take-back events in New Mexico.

UNM College of Pharmacy students, with the support of faculty, present prevention programs statewide in collaboration with:

  • U.S. Attorney’s Office
  • U.S. Drug Enforcement Administration
  • New Mexico Poison and Drug Information Center
  • Albuquerque Public Schools
  • Heroin Awareness Committee
  • SafeTeen New Mexico
  • Parent-Teacher Association of New Mexico

Supplemental Drug Prevention Efforts

To provide drug education, prevention and treatment, The University of New Mexico Health Sciences Center (UNM HSC) clinicians and students work on many drug efforts that affect New Mexicans’ lives.

HOPE (Heroin & Opioid Prevention Education) Initiative

Collaboration between the UNM HSC and the U.S. Attorney’s Office leads to new strategies for education, prevention and intervention to combat the opioid epidemic in the state.

Naloxone Availability

We helped enact key legislation to make Naloxone – a life-saving drug that reverses the effects of opioid overdoses – more widely available to law enforcement officers. The legislation also makes the medication available to narcotic-replacement therapy patients and newly released inmates diagnosed with opioid addiction.

Substance Abuse Treatment

We’ve worked to:

  • Improve access to substance abuse programs and treatment across New Mexico.
  • Explore unique pharmacological treatments.
  • Educate medical students, residents and medical professionals about addictive conditions.

Provide training in chronic pain management to thousands of Indian Health Service providers to reduce the misuse of opioids by Native Americans.