The UNM Social Marketing team has partnered with the Aging and Long-term Services Department to generate tools that can contribute to successful health programming. UNM Social Marketing is currently doing formative research to create a campaign that is effective and supports older adults through social marketing to increase behaviors that reduce chronic disease.
Choose H2O encourages high school students and staff to drink more water, understand the health benefits of water and health risks of excess sugar consumption, understand how marketers target teens to promote unhealthy options, and engage everyone in becoming health messengers to family and friends.
