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Contact Us

Mailing Address:

Eat Smart Play Hard
MSC11 6145
1 University of New Mexico
Albuquerque, New Mexico 87131

Physical Location:

2703 Frontier Ave NE
Research Incubator Building (RIB) Suite 120
(The nearest cross-streets are Frontier Avenue NE and Vassar Drive NE)

Phone: (505) 272-4462
Fax: (505) 272-3955


Eat Smart to Play Hard

Eat Smart to Play Hard (ESPH) is a six-week campaign developed using the social marketing framework to increase fruit and vegetable consumption in 8- to 10-year olds. Our goal is to reduce obesity and prevent chronic disease in the children, families, schools, and communities across New Mexico by making it enjoyable and fun to eat healthy and exercise.


After five years of formative research, the social marketing team at the University of New Mexico Prevention Research Center created a  passport booklet with healthy recipes and activities and piloted a campaign in Santa Fe in 2015 that showed promising results. Children who completed the passport ate 2.3 more daily servings of fruits and vegetables, on average, than those who didn’t complete the passport. 

During the 2018-2019 academic school year, over 5200 students participated in Eat Smart to Play Hard!

Partner Organizations

Our partners include:

  • Cooking with Kids, Inc., a nonprofit that works with Santa Fe children
  • Healthy Kids New Mexico, a project of the New Mexico Department of Health and state and local organizations
  • ICAN's (Ideas for Cooking and Nutrition, free, fun, hands-on nutrition education
  • Kids Cook!, a multicultural nutrition and food education program
  • Las Cruces Public Schools, a program that strives to expand opportunities for both exposure to and consumption of nutritious foods
  • New Mexico Department of Health
  • New Mexico Human Services Department
  • Santa Fe Public Schools
  • U.S. Department of Agriculture
  • Albuquerque Public Schools


This project is funded through the USDA’s Supplemental Nutrition Assistance Program Education (SNAP-Ed) Nutrition Education and Obesity Prevention Grant. We work closely with the New Mexico Department of Health and the New Mexico Human Services Department who administer the funding at the state level.

This project has been funded at least in part with Federal funds from the U.S. Department of Agriculture. The contents of this publication do not necessarily reflect the view or policies of the U.S. Department of Agriculture, nor does mention of trade names, commercial products, or organizations imply endorsement by the U.S. Government.

Nondiscrimation statement

USDA is an equal opportunity provider and employer. This material was funded by USDA’s Supplemental Nutrition Assistance Program - SNAP.